Table of Contents Introduction Chapter One: Benefits of Marketing Online      - Online Marketing Defined      - Needs for Successful Online Marketing      - Online Goals Chapter Two: Reaching Your Target Audience      - Targeting Different Types of Customers      - Get the Word Out      - Personalizing Your Website      - Using Banner Ads      - Keywords Chapter Three: Create Content That is Effective      - Components of Good Content Chapter Four: Generating Advertising That is Free      - Establish Credibility      - Word of Mouth Marketing Chapter Five: E-mail Marketing      - Permission Based E-mail      - Build Your E-mail List      - E-mail Newsletters      - List Hosting Services      - Great Subject Lines Chapter Six: Build a Community Online Chapter Seven: Strategies for Co-Branding      - Adding Partners to Your Website      - Integrating Partnership Products Chapter Eight: Rising to the Top of Search Engines      - Search Engine Optimization Defined      - Optimizing Your Website      - Submitting Your Website to Search Engines Chapter Nine: Building E-mail Lists      - Importance of lists Chapter Ten: Forgetting About SEO      - Successful Branding      - Market Research Chapter Eleven: Website Development      - Your Business Design Conclusion